The story that I'll share will probably evoke different emotions from you.
During our Ad Clash in senior year in college, we were tasked to come up with a Public Relations campaign for one of the malls in the Philippines (not the popular one). The campaign was all about Filipino Values. One of the competing sections (our competitor) came up with love for the elderly. It was very simple and touchy we admit they deserve to get the first prize. The story goes like this...
|elderly couple from all-free-download.com|
The next day, the son kept himself busy in their backyard. He was on the ground, working on a leftover coconut shell - cleaning, scrubbing and smoothing it. His father has been looking for him and found him there. Curious about what his son was doing, he asked him. "Son, what is that you're doing". His son looked up to him, paused for a few seconds and then with a little smile answered him, "Pa, I am making coconut plates".
"What for?" he wrinkled his forehead in deep curiosity.
"This is for you when you grow old. I am making them for you so that you will not break plates like grandma", the child replied innocently.
The father was stunned. He was speechless for a minute. Something pricked his heart upon hearing it from the mouth of his very young son. And he realized how painful it was to be treated that way. Probably, his mother was feeling the same way.
A test of a people is how it behaves toward the old. It is easy to love children. Even tyrants and dictators make a point of being fond of children. But the affection and care for the old, the incurable, the helpless are the true gold mines of a culture. ~ Abraham J. Heschel ( January 11, 1907 - December 23, 1972)